The Mistakes I Made

Look, we all know starting out as a real estate agent is rough. In fact, 87% of all real estate agents fail in the first two years!

What is it that causes so much trouble and makes real estate success so hard?

There are a few mistakes I made when I first started, and I bet many of you are making them too. Some of these issues aren’t even your fault--I suspect that a lack of support is one of the BIGGEST barriers you’ll have to face.

Here are a few of the top things I struggled with and that I see many other agents struggle with too!

• Lacking support from your brokerage. Agents need support. You need mentoring, office space, sales training, education, and answers when you have questions. If you lack that support, your life as an agent will be so much harder.
• Living with Shiny Object Syndrome (SOS). SOS is a common struggle for entrepreneurs like real estate agents. Because we are always looking for the next best thing, we can often get caught up in trying to master every new technology and getting lost in the mess. Without focus, you will drown in the thousands of options available.
• Lacking focus on generating revenue. There are a lot of things you have to focus on as an agent. However, in order to really succeed, you have to make sure that what you spend your time and energy on is what is really going to count. Namely, you need to make connections with others to get the revenue that will keep money in your bank account.
• Joining a team for free leads. Free leads sound very tempting, but when brokers advertise them, they aren’t always what they seem. In fact, you often have to do a lot of work on the phone that you may not have expected to truly connect to your “free leads.” Creating your own connections is a lot more sustainable in the end.
• Spending too much time and money on getting the hang of the business. Yes, it’s hard to get started as an agent, but you shouldn’t have to spend thousands of hours and dollars figuring it out on your own. You should have some help.
• Lacking discipline and consistency. If you don’t know what you’re doing, you can easily get bogged down by trying new things and never taking time to focus. You have to discipline yourself to get things done when you need to and stay consistent in your work. Otherwise, you’ll get too behind to ever catch up.
• Lacking technical and marketing skills. You probably didn’t go to school to learn how to market, and that’s okay. However, to be a successful agent, you do need to do some marketing. If you don’t have the skills, you’re going to struggle.
• Working without a heart for service. Do you have a passion for what you do? If you joined ONLY to make money, you likely won’t be successful. You have to love what you’re doing and genuinely care about the people you’re working with. Real estate is ALL about the people. Without desiring to serve them, you’ll never truly be content or build the relationships essential for success.
• Ditching the 9-5 only to work more hours. One of the biggest appeals of being in real estate is being able to set your own hours. Unfortunately, all the new things you have to do may lead you to spending WAY more time working than you did in your boring, tedious 9-5.

I made all these mistakes when I started out. Thankfully, I found some answers, and I want to share them with you.

How To Avoid My Mistakes

It might feel overwhelming to think of avoiding all those mistakes without buying millions of dollars worth of tools to save you. But it doesn’t have to be that way. I have a couple of tips and tricks up my sleeve that can help you succeed.

1. Find a good brokerage. If you don’t know where to start, reach out to agents you know and trust. They should have some ideas about which brokerages will work and which won’t. If you just don’t know any good agents, you can also get in touch with me and I’ll do my best to help you find the answers you need.
2. Find your focus. Yes, you must focus. Don’t run after every new gadget you see. Decide how much money you NEED in order to live (or just how much you WANT, you get to decide), and set yourself some goals. Determine your boundaries so you don’t get distracted by things that could be good but would drain your time and money.
3. Find a good technology system. You are, at heart, a real estate agent. You don’t need to spend all your time and energy building up technical and marketing skills you don’t necessarily want to focus on. With a tool like Agently, you get a personalized website and thousands of lead-building, social media posts and ads with the touch of a button. Agently will take care of most of the marketing for you so you can focus on relationships and true real estate work.
4. Find your passion. There are a lot of ways you can take your real estate job. The essential thing is to make sure you have a passion for whatever it is you are doing. If you have no passion, you will quickly dry up and lose everything you’ve worked so hard for.

The Best Marketing Tool

Marketing is at the heart of real estate. It’s also at the heart of all the biggest problems real estate agents face. Whether it’s lacking marketing support in your brokerage or lacking the focus to succeed at marketing in your daily work, marketing could easily become the biggest barrier to your success.

However, if you do it right, marketing will become the biggest contributor to your success. There is one answer that I have found, and that is to use Agently.

Every time I want to post something on social media but don’t want to take the time to find a good picture and write a post, all I have to do is go on Agently and choose from the many templates they already have available, personalized to me.

Every time I get a new lead from a post of a Facebook Ad, Agently sends me the contact information so I can get in touch with them. This cuts hours off my work trying to find and connect with every lead on every platform!

Every time someone sees a post and wants to learn more about me, they simply have to follow the link and they’ll come to the professional website that Agently’s AI has built just for me. I barely had to work on it!

Agently offers protection from third-party sites and marketing companies who seek to take advantage of you to get business for themselves. Agently is totally focused on helping real estate agents succeed without having to do their own marketing.

This is the answer I have found to my biggest problems as a new agent. The most significant thing you need is support. Get yourself a good team, get yourself a good marketing tool, and get yourself a good group of friends. You can’t do this alone.

Succeeding as a Real Estate Agent

You have to win at marketing if you’re going to win at real estate. I found a solution to my biggest problem, and I have made $250,000 in the last year. But I didn’t do it without help.

Here is what you want:

• To find a mentor who will help you overcome every question and barrier
• To build your own Facebook ads
• To generate your own leads
• To create a beautiful website
• To use professional photos (without having to pay a professional photographer)
• To make stunning videos without all the hassle
• To succeed at social media marketing

If you want to win at real estate, these are the things you must have. With just a little help, you can jump start your business, grow your brand, and make more money in less time.

I hope you take my advice and avoid the mistakes that attacked me when I started in real estate. And if you want to win at real estate marketing with as little hassle as possible, go check out Agently. You can start a seven day free trial right now!

Sign-up here for free. https://agently.com/app/auth?sign-up