5 winning strategies for real estate agents in 2021

The real estate industry is undergoing a dramatic digital transformation which has been further catalyzed by the pandemic.

Here, we break down 5 of the most effective tech-driven strategies you can adopt with DSCRIBE to set yourself apart and propel your business forward, and future-proof it for good.

DSCRIBE is the easiest-to-use real estate marketing automation tool for agents driven by artificial intelligence.

1. Win listings on the spot

It is now more challenging than ever to win listings due to low housing inventory. You should use every opportunity to build trust and impress sellers with your proactive and tech-savvy approach.

Use DSCRIBE during your pre-listing appointment.

  1. While the seller is giving you a walk-through the property use DSCRIBE to take some photos with your smartphone and ask about the property’s best features.
  2. DSCRIBE will instantly generate a beautiful, professional-looking marketing kit with a single property landing page, e-brochure and social media content.
  3. Instantly impress the seller with this marketing kit and you proactive approach. Set yourself apart with DSCRIBE to win more listings.
2. Convert FSBOs into listings

Don't just make promises to sell faster and for more money like everyone else. Prove it by instantly creating value for your FSBOs.

Use DSCRIBE during your pre-listing appointment.

  1. Find their FSBO listing.
  2. Upload their photos and listing description into DSCRIBE to instantly generate a beautiful marketing kit.
  3. Instantly impress FSBO with a complete marketing kit and your proactive approach. Give it away for free!

This act of unconditional giving will help you build trust. When that homeowner decides to use a seller's agent, you'll be the first person they call.

3. Generate your own buyer & seller leads

When you buy leads from third-parties and marketing companies you will often receive recycled or fraudulent leads that will hardly ever convert. Think about it. If someone could consistently generate high-converting leads that result in transactions why would they sell them to you for $5 per lead?

Your success should not depend on the quality of leads provided by third-parties. This is why it is so important to have your own consistent lead generation strategy.

Social media makes it possible to reach more prospects while DESCRIBE makes it easier than ever to launch Facebook Ads campaign. In fact, you are only three clicks away from launching your first ad.

  1. Choose if you want new leads (buyer or seller) or if you want to promote your existing listing.
  2. Select a property location.
  3. Pick your budget.

Congrats! You've just launched your first Facebook Ad. DSCRIBE will auto-generate your ad copy and graphics based on your objective and location. It will also configure your ad settings to make sure you target the right audience.

Please note: it takes between 3 to 4 days to optimize your campaign. We recommend allocating at least $5 per day for your ads.

4. Build your digital presence

Your personal agent website is the backbone of your real estate brand.

- Wait, what if I already have a web page provided by my brokerage?

That's great, but what happens if you decide to leave that brokerage? The average real estate agent may switch offices as often as three times during a 10-year span. You don't want to go back to square one every time you make a move.

A real estate website gives you a platform from which to demonstrate your knowledge and to position yourself as a local real estate authority.

  1. Get found in online searches
  2. Generate leads
  3. Become the local area "go to" agent
  4. Educate your clients
  5. Build trust

Homebuyers and sellers want to work with someone they can trust. The simple act of having your own website offers extra legitimacy to your business.

With DSCRIBE you get your own customizable website as soon as you sign-up. Every time you create a listing a single property landing page will be created automatically and will appear on your agent website. You can customize your website by adding your bio, testimonials and much more.

5. Auto-pilot your social media

Don't just make promises to sell faster and for more money like everyone else. Prove it by instantly creating value for your FSBOs.

You no longer need to spend money on graphic design and freelancers. Simply select the template you like and DSCRIBE will automatically embed your headshot and contact details to create unique graphics to capture your audience's attention.

Engage your audience Promote your listings
  • Attract buyers
  • Attract sellers
  • Ask for referrals
  • Post buyer & seller tips
  • Post answers to FAQ
  • Real estate infographics
  • Share testimonials
  • Announce new blog post
  • Just listed
  • Open house
  • For rent
  • Under contract
  • New price
  • Just sold
  • Virtual showing
  • Home of the week

Do you have other ways of using DSCRIBE in your day-to-day work? Please share your story with us maxim@agently.com.